Buying new golf clubs is exciting — but without proper fitting, even the best gear can hold you back. Whether you’re shopping for your first set or upgrading to the latest PING G440 series, understanding the fundamentals of golf club fitting is essential to getting the most out of your investment.

At Shay Brennan Golf, we guide golfers across the UK through the fitting process every day. Here’s your essential introduction to Golf Club Fitting 101 — what it is, why it matters, and how to prepare before you buy.


🎯 What Is Golf Club Fitting?

Golf club fitting is the process of matching your equipment to your unique swing characteristics, physical attributes, and playing goals. A proper fit improves your consistency, distance, accuracy, and overall enjoyment on the course.

Key fitting variables include:

  • Club length

  • Lie angle

  • Shaft type and flex

  • Loft and face angle

  • Grip size and texture

  • Clubhead design and weighting


🏌️ Why Get Fitted Before Buying?

Without fitting, you risk:

  • Using clubs too long or short for your posture

  • Misaligned lie angles causing hooks or slices

  • Inappropriate shaft flex reducing distance or control

  • Wrong grip sizes affecting comfort and swing feel

  • Suboptimal lofts and gapping that leave yardage gaps

PING’s custom fitting philosophy ensures your clubs are optimised for your game, not the “standard” specs.


🔧 The Fitting Process: What to Expect

At Shay Brennan Golf, our PGA-qualified fitters guide you through:

  1. Pre-fitting Questionnaire
    We gather your height, wrist-to-floor measurement, swing speed, and typical ball flight.

  2. Swing Analysis
    Using video or data capture, we assess your tempo, angle of attack, and strike pattern.

  3. Club Testing
    You’ll try multiple PING models (drivers, irons, hybrids) with varied shafts and lofts.

  4. Data Evaluation
    We analyse ball speed, launch angle, spin rate, and dispersion to find the ideal specs.

  5. Custom Build & Delivery
    Your clubs are built to these specs and shipped directly to your door with tracking.


📐 What Fits Best for Your Game?

  • Beginners: More forgiveness, moderate shaft flex, and upright lie angles

  • Intermediate: Tailored shafts and lofts for consistency and distance

  • Low Handicappers: Tour-level shafts, precise lie angles, and player’s irons

PING offers ranges like G440, G430, i530, G Le3 and Prodi G juniors, each with extensive fitting options.


📞 How to Prepare for Your Fitting

  • Wear golf shoes and comfortable clothing

  • Bring your current clubs and any swing data if available

  • Have an idea of your ball flight tendencies

  • Be ready to try different club types and specs


🛍 Why Choose Shay Brennan Golf?

  • ✅ PGA-qualified fitters with years of experience

  • ✅ Full access to the latest PING equipment and specs

  • ✅ Virtual fittings available across the UK

  • ✅ Tracked delivery and aftercare service

🔗 Book Your PING Club Fitting Today


Final Thoughts

Golf club fitting isn’t just for pros — it’s a vital step for every golfer wanting to improve. Properly fitted clubs let you swing freely, strike consistently, and play with confidence.

Get your next clubs built around you, not the other way around.

🛒 Explore PING Custom-Fitted Clubs

June 13, 2025 — Alex Clayton